Deutsche Bank introduces groundbreaking Autobahn App Market for GTB clients in APAC

Deutsche Bank today announced the launch of the groundbreaking Autobahn App Market in Asia Pacific following a successful launch in Europe and the US end of 2011. The Autobahn App Market is the first 'App-based' electronic distribution system in the financial services industry, offering clients a central access point to the rich suite of electronic services offered by the bank.

Over the past two years, more than 100 electronic services across Deutsche Bank have been redesigned into desktop apps, which are now accessible via the Autobahn App Market. Many more apps, including further corporate and transaction banking apps, will be added in the coming months.

New services available via the App Market include:

• Research Viewer App: quick access filters to jump straight into a personalised view of the latest publications from Deutsche Bank Research;
  

• Commentary App: immediate access to the latest developments in the markets and the reactions of Deutsche Bank's market experts;
  

• Charting App: interactive charts that put the wealth of analytics and data available to the Deutsche Bank's Sales and Trading desks into the hands of clients;
  

• Calendar App: full overview of upcoming company events, sector by sector, as well as upcoming auctions and releases
  

• Financial Supply Chain Manager: provides value-added services to increase the effectiveness of your supply chain through improved working capital management, reduced risk, lowered costs and enhanced supply chain transparency
  

• Liquidity Manager: offers state-of-the-art, web-based liquidity management and planning in one convenient location
  

• Securities Portfolio Manager: offers reporting capabilities delivering a comprehensive suite of securities services and investment information

"Technology innovation, driven by a deep appreciation of our clients' requirements, has always been the core of what we do in transaction banking. The Autobahn App Market is designed to break down the complexity of corporate internet banking, retain richness of content and provide a highly intuitive and easy user interface. It represents a radical upgrade in how clients can get access to the wealth of cutting-edge electronic services across the bank, including our comprehensive suite of innovative cash management solutions, financial supply chain and other transaction banking services" said Lisa Robins, Deutsche Bank's Head of Global Transaction Banking, Asia-Pacific. "With the Autobahn App Market, clients can conveniently access not only our market-leading transaction banking services but also Deutsche Bank's award-winning research, analytics and commentaries, all value-added services that will support their decision making processes."

"Our clients are key to the development of our electronic services and we are committed to providing them with a best-in-class user experience," said Marie-Caroline Domingo, Deutsche Bank's Asia-Pacific Head of Client Access. "The Autobahn App Market is designed to simplify complex processes and significantly enhance the user journey based on a powerful search engine and an intuitive layout that is so easy to use that clients require minimal or no training at all."

Deutsche Bank's award-winning* electronic banking platform, db-direct internet, is undergoing a significant re-design in preparation for being made available via the Autobahn App Market. The research behind this re-design is anchored in numerous interviews with corporate and financial institutions across the globe to gain a thorough understanding of their requirements and critical workflows. The new cash management features of the re-designed db-direct internet will be released in phases in 2012 and 2013 to clients across the globe.

Autobahn is an award-winning* electronic client offering that has been available to clients since 1996. It now provides electronic access to Deutsche Bank's wealth of sales, analytical and research expertise as well as transaction banking services. It also enables clients to trade electronically across multiple asset classes, including foreign exchange, equities, commodities, credit, rates and emerging markets. The Autobahn App market has been used internally by Deutsche Bank employees since early 2011.

*footnote: Please refer to our awards section